Since I started working with therapists in 2017 , I’ve consistently seen the same issue when it comes to a private practice therapist website, and it rarely has anything to do with effort or even visibility. Most of the time, it comes down to conversion. Therapists come to me confused because people are visiting their site but not reaching out. They’ve invested in SEO , directories, and sometimes ads, so on paper, everything should be working. And yet, inquiries are inconsist

Many therapy websites have experience a significant drop in organic traffic in the last couple of years. With results being flooded with AI content, it's become harder to surface in the first page of google search results. In addition, the introduction of AI overviews often make it unnecessary for people to click through your website for answers to their questions. Overviews pull the relevant information from various websites and organize it into answers to satisfy the seeker

Your EHR system can do much more than just manage your practice. It helps retain clients, ensures security, and significantly reduces your on-billable hours. In essence, it's the backbone of your business. However, choosing the right EHR system can be overwhelming due to the many options available in the market. This process can become even more complicated when seeking advice from colleagues, each with different preferences and experiences. In this guide, I aim to simplify t

Disclaimer: This post is sponsored by SimplePractice. All opinions expressed are my own. If you've been going through an EHR research rabbit hole , trying to decide which platform you should settle on for your practice, this article is for you. Here, I’ll walk you through the reasons of why SimplePractice is often considered the best EHR for small practices , and how it can help you work more efficiently, serve clients better, and simply reclaim your non-billable time. I've d

Before you read 9 tactics, answer this: Are your visibility decisions supporting private pay? Start PPS Visibility Diagnostic → $97 You made the decision to start or transition to a private pay practice . Now what? How do you go about attracting new clients without relying on insurance panels and an existing referral source? For a practicing therapist who wants to reach private pay clients, understanding how to promote and market your practice is crucial. In this article, I'