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Therapy Marketing Glossary
Key concepts for established private-pay practices navigating visibility, positioning, and sustainable growth
This glossary is designed for established therapists and private-pay practice owners making strategic decisions about growth, visibility, and positioning.
It exists to clarify how REdD Strategy approaches therapy marketing. Our approach goes beyond disconnected tactics. Rather, it applies an cohesive system that supports private-pay growth, sustainable visibility, and long-term authority.
Instead of attempting to define every marketing term, this glossary focuses on the concepts that matter when deciding:
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what to prioritize,
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what to ignore
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and how marketing decisions compound over time.
The glossary is organized into four sections that reflect how REdD Strategy structures marketing thinking and evaluates growth systems.
download The State of Private-Pay Therapy Practice in 2026 brief
If marketing feels harder than it should, this brief explains what’s changed around private‑pay practice.
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