Google Business Profile for Therapists
Make it easier for Google to send local, private-pay clients your way.
Most therapists don’t have a “marketing problem.”
They have a visibility problem. Specifically, a Google visibility problem.
You can have a beautiful website, thoughtful copy, and a strong niche.
But if Google doesn’t understand your practice clearly enough to show it in local search results, almost no one will ever land on your site in the first place.
Imagine your website is a lovely house in the woods.
It’s warm, inviting, and perfectly designed.
But if there are no roads leading to it, no signs pointing to it, and no way to find it… nobody shows up.
A Google Business Profile (GBP) is how you build those roads.
And when it’s optimized correctly, it becomes the simplest, most consistent way to get found by clients already searching for your services.
Why Your Google Business Profile Matters (More Than Your Website)
Google handles 90% of all online searches, and your GBP is the first place Google looks to understand:
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what your practice does
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whom you serve
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what problems you help with
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where you’re located
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whether you’re relevant for searches like
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“therapist near me”
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“anxiety therapist [city]”
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“trauma therapist [city]”
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Here’s the part most therapists don’t realize:
Claiming your profile isn’t enough.
Google needs very specific information before it will trust your profile enough to show it to potential clients.
And most of the profiles I review are:
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too clinical (not Google-friendly)
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too generic to match real search terms
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missing categories
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missing services
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missing reviews
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missing photos
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missing a description that helps Google understand their practice
This is the #1 reason your website gets so little traffic — Google simply has no path to send people your way.
What We Do Together
This service is a complete, therapist-specific Google visibility setup.
It’s designed to give Google everything it needs to understand your practice and confidently recommend it in local searches.
Here’s what that includes:
Keyword & Category Strategy
(for Therapists)
We identify the exact services you want to be found for and align your GBP accordingly.
This step alone often makes a major difference in visibility.
A Description That Works for Google (and Humans)
Warm, clear, and written with search intent in mind.
Not clinical.
Not generic.
Just exactly what Google needs.
Ethical Review Strategy (Therapist-Friendly)
No client solicitation. Ever.
We use peers, colleagues, and referral partners. All ethical and aligned with licensing guidelines.
Tracking Setup
Your profile will have a tracking link so you can see exactly how many people visit your website from your GBP.
Local Competitor & Visibility Audit
I analyze who’s ranking in your area and why — and where your opportunities are.
This is where we start to build your path into the map pack.
A Complete, Search-Friendly Services List
Most profiles list 2–3 services.
Google needs 10–20.
We build a full list of the services you actually want clients for — written in a way Google can understand and match to real searches.
Photo & Media Strategy
A simple but strategic approach to headshots, office photos, and supportive imagery that improves
trust signals.
Website Alignment + Local Citations
We make sure your website and practice information reinforce what Google sees on your GBP.
The 11-Step Google Visibility Framework
This is the structured system I use for every therapist’s GBP:
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Pre-audit
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Visibility report
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Category strategy
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Services build-out
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Products (optional)
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Photo strategy
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Q&A setup
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Website alignment
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Review plan
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Citation plan
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Final audit
This is not a “quick update.”
It’s a complete local visibility foundation.
How the Process Works
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Intake Survey
You answer a few simple questions about your practice and ideal clients.
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Kickoff Strategy Session (50 minutes)
We review your local competitors, clarify your services, and map out your visibility strategy.
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I Complete Your Optimization (2–3 weeks)
You don’t need to touch anything.
I handle every part of the 11-step framework.
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Delivery Session (30 minutes)
I walk you through the updates, the keywords you’re now optimized for, and what to expect in the next 30–60 days.
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Your Roadmap
A simple, therapist-friendly plan to maintain your visibility without constant effort.
Dr. Rachel Rengifo
I had a wonderful experience working with RedD Strategy Marketing for Therapists. Avivit is the best! She is so knowledgable and really meets her clients where they are at. I know I will continue to partner with her on my practice marketing needs.
Dr. Nick Howard
With her coaching, guidance, and support, I have been able to execute on marketing plans that have helped me and my therapists significantly grow their caseloads."
Lauren Napolitano, Psy.D.
If you are looking to learn how to attract more traffic to your website and increase new client intakes,
I highly recommend working
with Avivit.
Why Work With Us?
At REdD Strategy, we specialize in helping mental health providers build sustainable, results-driven marketing systems. We understand the unique challenges of marketing in the mental health space—balancing professionalism, empathy, and client trust—while running a busy practice.
With years of experience in mental health marketing, we’ve worked with solo providers and group practices to craft strategies that resonate deeply with their ideal clients. From creating compelling profiles to designing high-converting funnels, we know how to highlight your expertise in a way that builds authority and attracts the right leads.
We’re here to make marketing simple, so you can focus on your clients while your system works for you.
With REdD Strategy, you’re not just getting a service—you’re getting a partner who understands your industry inside and out.
Read about our founder here to learn how a personal journey inspired our commitment to helping mental health professionals thrive.