A curated guide to online resources worth knowing about as a therapist in private practice, from podcasts and newsletters to marketing, finances, business, and practice management.

Content marketing, SEO, social media, Google Ads, AI visibility, etc. There's no shortage of advice about therapy marketing. If your caseload isn't where you'd like it to be, you'll probably find dozens of articles recommending another platform, another strategy, or another marketing tactic. So I understand why so many therapists start there. Marketing is the most visible part of growing a private practice. When inquiries slow down or the wrong clients keep reaching out, mark

When you searched for how to write a business plan for private practice, you probably noticed that most advice looks somewhat similar. Almost every article recommends an executive summary, a market analysis, financial projections, an operations plan, and a marketing section. Those recommendations aren't arbitrary. They reflect the traditional purpose of a business plan: documenting how a business will operate and demonstrating that it's financially viable. And while that advi

The Conversation Around Local SEO Is Changing Before We Talk About Search Engines, Let's Talk About People First, Let Me Define Local SEO Why I Think in Terms of a Local Visibility System How the Local Visibility System Fits Within the Private Practice Positioning System Visibility Creates Opportunities. Trust Creates Decisions. Why Local SEO Matters Even If Most of Your Clients Come Through Referrals Can You Build a Local Visibility System Yourself? How AI Search Is Changing

If marketing your therapy private practice feels less predictable than it did a few years ago, you're probably not imagining it. I keep hearing similar concerns from therapists across the profession. Referrals feel less consistent. Consultation calls don't convert as easily. Fee increases generate more hesitation. Marketing efforts that used to produce results feel less reliable than they once did. The natural response is to assume there's a marketing problem. You may be you