How to market a new therapy practice?

Here are the quick steps of marketing a new private practice: 1. Give yourself 6-8 weeks to promote your new private practice. 2. Choose an available name for your practice. 3. Buy a domain name for your website. 4. Register your private practice on Google My Business. 5. Build or hire a contractor to build your website. 6. Create awareness about your new practice in your local community. 7. Focus on a niche and create a specific marketing message for this niche. 8. List your practice on industry-specific directories, like psychology today.

Right-Fit Clients.
Fewer Costly Mistakes.

Build a system that holds up over time.

Most therapists treat marketing like an expense.
We help you build a clear, intentional system.
One that supports confident decisions, attracts right-fit clients,
and compounds over time.

Start With a Fit Call

as seen in

practice of therapy Avivit Fisher interview

practice of the practice Avivit Fisher interview

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How We Work

We don’t start with tactics.
We start by helping you make the right decisions — in the right order — so your marketing actually supports how your practice operates and earns.

Our work is designed for practices that are already functioning, but want more clarity, consistency, and confidence in how they attract clients.

Step 1:
Start With Fit & Clarity

Every engagement begins with a Client Fit Call.

This is a short, focused conversation to understand:

where your practice is now
what you’re trying to change
what’s already been tried
and whether the way we work is the right match

If there’s alignment, we’ll recommend the most appropriate next step.
If not, we’ll say so clearly.

Step 2:
Install the Private Pay System™

For practices at a private-pay turning point, we start with the Private Pay System™.

This is a time-bound, decision-led engagement that helps you:

clarify who your practice is actually built for
align positioning, messaging, and visibility
reduce second-guessing around marketing decisions
avoid costly missteps before adding more effort or spend

PPS is not about doing more marketing.
It’s about building a system that holds up, so future decisions are easier, not harder.

Step 3:
Apply the Right Level of Support

Once clarity is established, we support implementation only where it makes sense.

Depending on your needs, this may include:

ongoing advisory support for decision-making
focused visibility work (such as Google Business Profile optimization)
or limited execution support to reinforce what’s already aligned

Not every practice needs everything.

We don’t default to more services — we apply what’s appropriate.

What This Approach Protects

This way of working helps practices:

attract fewer, better-fit inquiries
stop rebuilding their marketing every year
avoid overspending on disconnected tactics
and make decisions they can stand behind

The goal isn’t momentum.
It’s durability.

Start With a Fit Call

Meet Your Strategic Partner

REdD Strategy was founded to provide clear, judgment-led marketing guidance for private-pay and concierge care practices that value discretion, clarity, and long-term stability.

Our work focuses on helping practices make better decisions about how they attract clients — so marketing supports the business instead of creating noise, pressure, or rework.

The firm is led by Avivit Fisher, who brings over a decade of experience working with therapists and healthcare providers navigating growth without compromising fit, rates, or values. Rather than chasing trends or volume, the work centers on alignment, restraint, and systems that hold up over time.

Today, REdD Strategy works with a small number of concierge and private-pay practices that are building something intentional — and want their marketing to reflect that level of care.

If that sounds like you, we should talk.