If your emails feel like to-do items instead of invitations to connect, you can make a change. Email marketing campaigns for therapy can deepen relationships when they read like conversations, not broadcasts. Here, I’ll show you how to weave real stories into your emails so clients feel seen and understood. Define Your Practice’s Core Narrative Every therapy practice has a unique thread. Identify yours first: Clarify your mission : What belief guides your work? (For example,

In 2025 connections are more virtual than ever and storytelling has emerged as a powerful tool to humanize and enhance marketing efforts. As a therapist, weaving narratives into your marketing materials can transform them from mere information into compelling stories that resonate with potential clients. It's not just about listing services; it's about sharing the journey and impact of therapy through relatable tales. I've found that storytelling taps into emotions , making i

If your medical spa isn’t consistently attracting qualified leads online, it’s not a pricing issue, it’s a positioning one. Most spas are...

Convincing potential clients of therapy’s value can be challenging, especially when they’re unsure of what to expect. I understand how important it is to make therapy feel relatable, useful, and approachable in a world where mental health is often misunderstood. Many people fear judgment or feel uncertain about what therapy entails. My goal is to break down these barriers by highlighting real-life success stories and emphasizing the personalized support therapists offer. By a

Why Branding is the Best Defense in the Age of Bots What is AI Therapy? AI therapy bots are already here. Some of my therapist clients have told me that their clients canceled sessions—after chatting with ChatGPT. If that sounds like bad news... well, it is and it isn’t. Although there are signs that such chats can be potentially harmful, they could also be somewhat irresistible. Consider this, you have an ongoing conversation available to you 24/7 that you can access anytim