What exactly is a Fractional CMO?

A Fractional Chief Marketing Officer provides executive-level marketing strategy and leadership—without the commitment or cost of hiring in-house. I step in as your strategic partner to guide your growth, manage marketing efforts, and ensure your message stays aligned and effective.

How is this different from hiring a marketing agency?

Most agencies focus on delivering services. I focus on leading your marketing. That includes setting priorities, overseeing execution, and making sure your efforts support your larger goals. If you need implementation, I can provide it—or help guide your existing team.

Do you work only with therapists?

I specialize in private-pay mental health practices, but I also support concierge healthcare providers—like functional medicine doctors, executive wellness providers, and private NPs. If your business is built on trust, discretion, and premium care, this offer is likely a fit.

Will you also implement the strategy?

Yes, when needed. I offer optional Done-For-You support for select services like funnel creation, email strategy, and local SEO—or I can help you source and manage a trusted team. My role is to make sure execution happens with clarity and quality.

Do I need to have a team in place?

No. I work with solo providers as well as practices with staff. Whether you're starting from scratch or refining your systems, I’ll meet you where you are.

How do I know if this is right for me?

If you want to grow your practice without chasing trends, and you value strategic clarity, high-integrity marketing, and long-term positioning, this is likely a strong fit. A consultation is the best place to explore whether it aligns with your next phase.

Concierge Practice Marketing

Fractional CMO Services for Psychologists, Psychiatrists & Concierge Healthcare Providers

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In a high-touch practice, your reputation speaks before you do.
Your marketing should never feel loud, generic, or beneath the level of care you offer.

Whether you’re a concierge psychologist, psychiatrist, or boutique healthcare provider, you deserve strategic support that matches your standards.

Bespoke Strategy. Discreet Execution. Sustainable Growth.

You’ve built a practice that prioritizes trust, time, and relationships.
Your marketing should do the same.

As your Fractional CMO (Chief Marketing Officer) or Strategic Marketing Officer, I help you design and oversee a personalized marketing system that reflects your values, elevates your visibility, and supports long-term growth—without compromising your privacy or integrity.

Whether you’re refining your referral base, building an online presence, or preparing for a new phase of growth, I offer high-level strategic leadership, backed by mental health industry experience and proven results.

What You Gain

This isn’t just about outsourcing tasks—it’s about bringing clarity and direction to how you grow your practice.

❖ A Clear, Elevated Brand

You’ll develop refined messaging and positioning that reflect your expertise—and resonate with the clients and partners you want to attract.

❖ A Focused Growth Plan

No more scattered ideas or trendy tactics. You’ll have a strategic roadmap built around your goals, pace, and capacity.

❖ Time & Energy Back

With leadership and oversight off your plate, you can focus on what you do best—clinical work, high-level decisions, and quality of life.

❖ Aligned Visibility

Grow your presence with intention—through ethical visibility channels and content strategies that never compromise your tone or values.

❖ Trustworthy Oversight

Whether or not you have a team, I’ll guide and manage your marketing function to ensure execution matches strategy—without friction.

❖ A Reputation That Matches Your Work

From your website to your referral materials, everything we refine will reflect the standard of care you already deliver.

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What Changes When You Have Strategic Support

When you stop guessing and start leading your marketing, here’s what shifts:

Inquiries from ideal clients who already trust your expertise
A refined, consistent digital presence that enhances your credibility
Stronger referral relationships with aligned providers and collaborators
Increased local and search visibility—without constant posting
Streamlined systems and messaging that save you time
Greater clarity and confidence in your business decisions

You’re no longer piecing things together. You’re leading your growth—with intention and ease.

What This Includes

❖ Positioning & Messaging
Clarify your value and elevate your voice across platforms
❖ Visibility Strategy

Ethical SEO, discreet content planning, and reputation-aligned visibility
❖ Referral Network Development
Design and support high-trust referral pathways
❖ Oversight of Marketing Channels
From GBP to email to web strategy—I guide the full picture
❖ Monthly Strategic Sessions
One-on-one leadership + messaging support between meetings
❖ Optional Implementation
Funnel builds, email sequences, GBP optimization, or team sourcing as needed

Everything we do is tailored. No templates. No noise. Just what moves you forward.

Who is it for?

Concierge psychologists and psychiatrists offering private-pay, relationship-based care
Functional medicine providers, private NPs, and boutique wellness practices
Clinicians building visibility for consulting, authoring, or thought leadership
Practice owners who value strategy
over trends
Professionals who want growth
without gimmicks

What Working Together Looks Like

Step 1: Private Consultation

We begin with a conversation to assess your goals, clarify challenges, and determine fit.

Whether or not we move forward, you’ll leave with clarity.

Step 2: Custom Proposal

You’ll receive a tailored strategic plan with clear scope, structure, and next steps.

Step 3: Strategic Onboarding

We start with a deep-dive session and a full audit of your current presence. From there, I deliver your first 90-day roadmap.

Step 4: Strategy Meets Execution

Each month, we meet for focused strategy sessions. I oversee execution. Whether you have a team or need Done-For-You support through my vetted partners.

You stay focused on your practice.

I ensure your marketing is aligned, effective, and running smoothly.

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Why Practice Owners Choose REdD Strategy

REdD Strategy was built to serve clinicians and healthcare providers offering premium, relationship-based care. We understand your field, and how to balance trust, empathy, and professionalism in every touchpoint.

We don’t chase trends. We design tailored marketing systems that support sustainable growth—without compromising your standards or your time.

Our work is quiet by design. Behind the scenes, we help trusted providers refine their presence, attract aligned clients, and build a business that reflects the caliber of their care.

If you’re looking for strategic leadership without noise or complexity, we’re likely a strong fit.

Let’s Build the Kind of Presence Your Work Deserves

Book a private consultation to explore what’s possible when your growth
is guided, intentional, and fully aligned with your values.

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Meet Your Strategic Partner

REdD Strategy was founded to offer thoughtful, high-integrity marketing leadership to private clinicians who value discretion, clarity, and long-term growth.

I’ve spent over a decade helping therapists and healthcare providers refine their brand, elevate their presence, and grow sustainably—without trends, noise, or marketing overwhelm.

Today, I work closely with a small number of clients in concierge and private-pay care models. If you’re building something intentional and want your marketing to match, we should talk.