Right-Fit Clients.
Fewer Costly Mistakes.
Build a system that holds up over time.
Most therapists treat marketing like an expense.
We help you build a clear, intentional system.
One that supports confident decisions, attracts right-fit clients,
and compounds over time.
If you’ve been in private practice for a while, you’ve probably done many of the “right” things: updated your website, refined your niche, maybe even invested in marketing support, only to find private-pay growth still harder than it should be.
Layer in constant algorithm changes, shifting advice about ads, SEO, content, and now AI, and it’s easy to end up stuck in a cycle of indecision. You find yourself asking questions like Should I niche down further? or Should I double down on ads? — often at the same time.
Individually, none of these questions are unreasonable. The problem is that answering them in isolation rarely leads to clarity. It often leads to doing more — more tweaks, more experiments, more effort — without knowing whether you’re addressing the right thing first.
Over time, this creates a quiet but costly pattern: visibility decisions get made out of sequence, and it becomes harder to tell what’s actually helping versus what’s simply adding noise.
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How We Work
We don’t start with tactics.
We start by helping you make the right decisions — in the right order — so your marketing actually supports how your practice operates and earns.
That means clear decisions about what to do, what to stop, and what to ignore.
Our work is designed for practices that are already functioning, but want more clarity, consistency, and confidence in how they attract clients.
Step 1:
Start With Fit & Clarity
Every engagement begins with a Client Fit Call.
This is a short, focused conversation to understand:
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where your practice is now
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what you’re trying to change
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what’s already been tried
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and whether the way we work is the right match
If there’s alignment, we’ll recommend the most appropriate next step.
If not, we’ll say so clearly.
Step 2:
Install the Private Pay System™
For practices at a private-pay turning point, we start with the Private Pay System™.
This is a time-bound, decision-led engagement that helps you:
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clarify who your practice is actually built for
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align positioning, messaging, and visibility
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reduce second-guessing around marketing decisions
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avoid costly missteps before adding more effort or spend
PPS is not about doing more marketing.
It’s about building a system that holds up, so future decisions are easier, not harder.
Step 3:
Apply the Right Level of Support
Once clarity is established, we support implementation only where it makes sense.
Depending on your needs, this may include:
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ongoing advisory support for decision-making
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focused visibility work (such as Local Visibility & Trust Optimization)
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or limited execution support to reinforce what’s already aligned
Not every practice needs everything.
We don’t default to more services — we apply what’s appropriate.
What This Approach Protects
This way of working helps practices:
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attract fewer, better-fit inquiries
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stop rebuilding their marketing every year
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avoid overspending on disconnected tactics
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and make decisions they can stand behind
The goal isn’t momentum.
It’s durability.
Meet Your Strategic Partner
REdD Strategy was founded to provide clear, judgment-led marketing guidance for private-pay and concierge care practices that value discretion, clarity, and long-term stability.
Our work focuses on helping practices make better decisions about how they attract clients — so marketing supports the business instead of creating noise, pressure, or rework.
The firm is led by Avivit Fisher, who brings over a decade of experience working with therapists and healthcare providers navigating growth without compromising fit, rates, or values. Rather than chasing trends or volume, the work centers on alignment, restraint, and systems that hold up over time.
Today, REdD Strategy works with a small number of concierge and private-pay practices that are building something intentional — and want their marketing to reflect that level of care.
If that sounds like you, we should talk.
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