A therapist can now give an AI website builder a description of their practice and get a reasonably polished website back in minutes. So if you've been putting off your therapy website because you don't have a budget to hire a professional designer, or you feel like you're not "techie" enough, I can see why an AI website builder would be appealing. I've been experimenting with these tools myself, and I am impressed. They can do quite a lot. But when I look at the sites they p

Should you hire a therapy business coach? I think that the answer depends less on the title of the person you want to hire and more on what you need that person to help you do. Maybe you need someone to help you think through decisions, develop your skills as a business owner, stay accountable, and provide perspective when you are too close to the business to see things clearly. Maybe you need someone with specific expertise to look at the practice and determine why it isn't

The decision to accept insurance or build a private-pay practice is often talked about as a fork in a road, a comparison between two sets of advantages and disadvantages. One the one hand, insurance gives therapists access to more clients, but reimbursement may be lower. Private pay gives therapists more control over their fees, but clients are harder to find. Insurance comes with administrative requirements. Private pay can offer more autonomy. All of that matters. But I thi

A curated guide to online resources worth knowing about as a therapist in private practice, from podcasts and newsletters to marketing, finances, business, and practice management.

Content marketing, SEO, social media, Google Ads, AI visibility, etc. There's no shortage of advice about therapy marketing. If your caseload isn't where you'd like it to be, you'll probably find dozens of articles recommending another platform, another strategy, or another marketing tactic. So I understand why so many therapists start there. Marketing is the most visible part of growing a private practice. When inquiries slow down or the wrong clients keep reaching out, mark