Content marketing for therapists has become one of the most common recommendations private practice owners receive when they want to grow. The advice is familiar: start a blog, send a newsletter, create videos, post on social media, share your expertise, and build authority. On the surface, the recommendation makes sense. If more people encounter your expertise, more people should become aware of your practice. If more people become aware of your practice, more inquiries shou

Marketing for therapists - a beginner's guide to starting promoting your private practice and attracting new clients.

I recently posted on Instagram about the importance of using conversational language when you are creating online content. It's important...