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Hatch a profit-driven marketing blueprint
to build your private pay caseload



private Pay pathway 

The one-of-a-kind marketing strategy program for starting, building, and transitioning to a private pay practice model.  

This new program is the only step-by-step online training that will help you ditch the fear of promotion and give you the confidence and the skills to consistently attract private pay clients, all while enjoying the freedom to control your rates and schedule.

Does this sound familiar?

You've spent countless hours on training and education. You've worked hard on acquiring low-paying clinical hours and felt the burnout of overfilled schedules to finally experience
the freedom of owning a private practice.

Now that you're here, you want to have your practice on your terms.

You're on a mission to help people heal and have no shortage of ambition and work ethic,
but you've never been taught the marketing skills to grow a small business.


Maybe you've tried social media or maybe you've built up a small referral network, but marketing still feels more like traveling without a map in a foreign land than a clear path
to reach your destination of a full private pay caseload.

Now, let's make sure that this program is the right fit.

Who it's for:

Private Pay Pathways is for ambitious therapists who not only want to make the world a little better but also build a business that allows them to help people on their terms, without burning out.


You want to create a lifestyle that works for you and build a sustainable practice so you can help your clients for as long as you choose to do this work. 

Maybe you're...

Just starting out and have a clear idea of what kind
of private practice you'd like to have.


Or you're ready to leave that agency job and looking for freedom from grueling hours and low pay.

Or maybe, you've been in private practice for a while and finally decided to transition to private pay

If that's you, you're in the right place!
Private Pay Pathway will give you the guidance, tools, and support to craft a profit-driven marketing blueprint
that replaces dread with confidence and clarity to promote your services and build your caseload.


By the end of this program you will have...


Nailed your Niche and Therapy Brand

based on your experience, expertise,
and what the clients you want to serve will pay for (so you know exactly what to say when you're promoting your therapy services).


Mastered the basics of SEO

even if you're a non-techy therapist who doesn't know what SEO is and what it can do for your practice.


Created a winning outreach strategy

that attracts clients who fit your practice and reduces the number of unqualified inquiries through your own referral-generating system.


Developed a high-converting email campaign

that helps you promote your services even when you're asleep! 


Built a strong online presence

that helps you stand out online and build your authority on multiple platforms like your website, social media, and online directories.


Put together a step-by-step marketing plan

that helps you prioritize and take action on your marketing efforts, consistently attract private pay clients, and build your caseload.

But don't just take my word for it...



esther klein, PhD, MA

Having her as a coach has kept me accountable, moving through my goals in a short amount of time, and I could not have made the progress I am making without her.

Therapy Closeup

Joseph Sciarretta, LCSW

Avivit has been a huge asset to my business. Her guidance on how to market a private mental health practice has truly helped my business develop.


She is both knowledgeable and supportive; for me, this has been the right combination to help me move forward and shape the vision of what I want the practice to be. Thank you!

what's inside Private pay pathway

Module 01

Your Marketing Strategy Foundation

Creating a strong foundation for all your marketing efforts will be a game-changer for your practice. After working with therapists for the past 7 years, I know exactly what it takes to lay out a solid foundation that allows you to build upon and grow. In this module, you will nail your niche, brand, and core message. 

These fundamental decisions will help you set yourself up for success and gain clarity on how to get there.

Module 1 highlights:​

  • Discover your ideal client and define a profitable niche for your practice.

  • Gain insights on how to stand out from your competition by analyzing other therapists in your niche.

  • Create a Unique Value Proposition, a foundation for your marketing messaging.

  • Build a solid therapy brand that establishes your authority and highlights your expertise.  
  • Set your marketing direction and goals

Module 02

Mapping your outreach plan

Healthcare and referrals go hand in hand. Generating a consistent flow of referrals is many therapists' bread and butter and for a good reason. This module is dedicated to creating an effective outreach strategy to help you renew stale relationships and build new referral partnerships all the while knowing exactly what to say.

Module 2 highlights:​

  • Leverage your professional and personal network to generate new leads.

  • Learn how to develop new referral relationships.

  • Create a system to identify and reach out to potential referral partners.

  • Build a digital referral generation process by tapping into existing audiences.  
  • Craft a detailed outreach plan that keeps you organized and up to date on your referral relationships. 

Module 03

Establishing your online presence

A strong online presence is the foundation of all your digital marketing efforts. Without building the foundation first your efforts will feel haphazard and fruitless. This module will show you what makes a strong online presence for your practice and how to use it for your future digital marketing activity.

Module 3 highlights:​

  • Create your online presence foundation plan.

  • Learn what makes a therapy website attract and convert clients

  • Write your client-motivating content for your website.

  • Find out how to do a simple keyword research that will help your website stand out in searches.

  • Build awareness about your practice online through directories and social media.

Module 04

Basic SEO mastery

No matter if you'll be working on SEO yourself or hiring it out, you need basic knowledge of search engine optimization and how it can grow your practice. In this module, you'll be guided through an SEO fundamentals and given the necessary tools to start driving traffic to your site.

Module 4 highlights:​

  • Lose your fear of SEO with easy-to-learn basics trainings.

  • Write and optimize traffic-generating blogs.

  • Improve your website's visibility with a simple content promotion strategy.

  • Use the power of social media to generate relevant traffic to your website.

Module 05

Automation with Email Marketing

Working on your marketing without building your email list is defeating the purpose of consistently attracting new leads. Email marketing is one of the highest ROI marketing tactics. As a therapist, email marketing will enable you to develop an extra level of trust between you and your potential clients. 

In this module, you will learn how to set up and integrate your email marketing service and create email automations that allow you to connect with your potential clients and motivate them to schedule appointments.

Module 5 highlights:​

  • Gain an advantage over your peers by discovering the surprising benefits of email marketing.

  • Integrate email marketing into your website. 

  • Create an enticing lead magnet that encourages people to join your email list.

  • Learn how to use email marketing services to connect with your future clients.

  • Develop powerful automations that help you promote your practice even when you're asleep!

Module 06

Hatching your marketing pan

As you're creating a powerful marketing funnel for your practice, you need to organize your actions and put them into an easy-to-follow step-by-step process. Your plan is what will help you stay on track and achieve the business goals that you set for your practice. 

In this module, we'll put everything you've learned together into a cohesive plan that will help you consistently attract new private pay clients.

Module 6 highlights:​

  • Put together a high-impact marketing strategy for your practice. 

  • Make key decisions about your resources and goals.

  • Hatch an actionable step-by-step plan.  


PPP- Mockup_edited.jpg

I created these bonuses to help you
apply what you learn.

Here are the resources and bonuses you'll get:

  • 6 weeks of Q&A sessions to make sure you get your questions answered and help you keep on track.

  • A resource library with guides, worksheets, and templates to keep you organized. 

  • Tutorials on basic keyword research, Google Business Profile, and email marketing service setup.

  • Bonus training on building an effective homepage for your website. 

ready to join the private pay pathway?

The course is now open for enrollment.
(But not for long...)

3 monthly payments of 


A one-time payment of


Price list

When you join Private Pay Pathway, you'll get..

6 Implementation Modules

that teach you EVERYTHING you need to know about attracting private pay clients.

Access to a resource library

with guides, tutorials, and swipe files to help you put your knowledge into action and keep you organized.

Game-changing content, email, social, and outreach strategies

to help you consistently generate inquiries and attract clients.

A step-by-step marketing plan

showing you how to set your marketing goals, strategy, and action plan for your practice.

That's over $1,997 in value

Plus you'll be backed by a Risk-Free 14-Day Guarantee

If I was going to invest almost a thousand dollars in a course, I'd be looking for this part too. Being smart about investing in your business is important and worrying about making a mistake is normal. 

Here, I'd like you to proceed with confidence with my 14-day money-back guarantee. 

With access to the course content for the first two weeks, you'll be able to decide if this course is a wise money investment. (It is!)

If you do the work within 14 days of the course start, and you’re not satisfied(by 4 pm PT on 02/11/2024), reach out to me, show that you've done the work and I'll refund your investment.

ready to join the private pay pathway?

The course is now open for enrollment.
(But not for long...)

3 monthly payments of 


A one-time payment of


  • Are there any refunds if I'm not happy?
    Due to the high quality nature of the work, there will be no refunds issued.

If you're still not quite sure that it's the best time
for you to invest in this keep reading 

You should give Private Pay Pathway a 14-day risk-free shot if you...


Want your practice on
YOUR terms.

Whether you don't want to rely on insurance reimbursement or don't want to burn out from seeing too many clients a week, you looking for a full control of your rates and schedule. More importantly, you want to build a business that supports your lifestile and fulfills you professionally.


Dedicated to succeeding and not afraid to do the work

By now you know that the demand for your services is high, but attracting the right client for your practice is not easy. Despite that you're not deterred and you're excited to learn what you can do reach the clients you want to healp and enjoy working with. 

Above all, you're ready, open and excited about the possibilities that marketing can offer you!


Know that waiting for your practice to grow organically is not the answer.

Knowing that doesn't make this decision to invest in your dream practice easier of course. But you also know that "waiting and seeing" is not a viable option if you want to build a sustainable practice. Taking control and action sounds like a safer and a more reliable way to grow now. 

There's no magic formula to marketing...

But there are specific strategies you can use to generate referrals and attract new clients who are the best fit for your practice. 

Learning these strategies and tools, and consistently applying them will give you the business advantage that other therapists don't have. This advantage will help you stand out and make you the obvious choice for your future clients. 

Here's a little secret...

Most marketing efforts will show results. The challenge is in choosing the right direction and proceeding with confidence. Confidence comes with knowledge and experience. 

Very few people had this confidence from the get-go. And even fewer have a magical formula. Every successful practice owner tried, failed, and ultimately succeeded by learning and applying the knowledge they acquired along the way. 


I created this course to help therapists like you, build up confidence and gain clarity to take action. 


Your clients are looking for you.
You just need to help them find you. 

All my best, 


ready to join the private pay pathway?

The course is now open for enrollment.
(But not for long...)

3 monthly payments of 


A one-time payment of


Disclaimer: Every effort has been made to accurately represent our programs and the educational value they provide. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. When we present revenue and sales figures on our website and our other channels, we are showcasing exceptional results, which do not reflect the average experience. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market. Subject to our Refund Policy, we provide content without any express or implied warranties. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services. Any claims made of actual earnings or examples of actual results can be verified upon request.


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