turn your website traffic into loyal email subscribers
Here's how it works
email marketing for therapists: copywriting and campaigns
Email Marketing is 40x more efficient than Facebook and Twitter. That's why almost 80% of marketers use email as their top marketing channel. Email allows us to connect with our clients (past, present, and future) in a more meaningful and direct way.
In fact, now, with the current information overload in our culture, people are looking for credible sources of information on topics like business, healthcare, science, politics, etc.
For therapists, growing an email list of people who are interested in your services can help you develop a strong reputation and loyalty among your readers.
Already, some healthcare providers are using email marketing to generate new streams of income for their practices.
We can help you create your email marketing strategy and set it up on your behalf.
FEATURED:
you do the talking,
we'll do the writing
1. Pick your plan
Choose the plan that will help get your practice to the next level.
2. Book a kick off call
Pick a date for our project introduction call to define your content deliverables.
3. We do the rest
Start receiving content deliverables we discuss on the call.
“Avivit was fantastic to work with. From the start, she was very collaborative and open to feedback. We wanted to work on creating an anxiety worksheet, and had a vision, but struggled to put together that vision. However, Avivit was able to take our vision, and additional items we wanted for our worksheet, and create something that was both visually appealing, but also easy to follow, and understand and would be beneficial for our clients to work with. Overall, she was fabulous to work with, and I would highly recommend her, and her work."
Dr. Kevin Giangrasso, Psy.D.
"I could not have made the progress I am making without her."
Dr. Esther Klein, Ph.D.
stay connected, help more people.
what does content marketing mean for therapists?
While having a well-designed website for your private practice is a must, losing all the traffic of people who leave
it without scheduling an appointment is a waste.
Setting your website up in a way that allows you to stay connected with the people who find you online can help
you attract more clients, grow your reputation, and even
sell valuable tools like workshops, ebooks, and courses.
Knowing how to urge people to become your subscribers, create email campaigns and have a system to keep in touch can help you significantly boost your business.
It means that you'll be able to:
-
Have a consistent pipeline of potential clients without stressing out about your downtime.
-
Refocus on your client work instead of worrying about where your next referral is coming from.
-
Build your therapy brand and showcase your skills before your clients ever set foot in your office.
-
Update your past and present clients on the news in your private practice.
-
Promote one-time events, digital programs, courses,
and books.
-
Share interviews, articles, and videos with a specific group
of people.
how our email marketing services can help
Attracting people to your website takes time, money, and a lot of energy. Think about creating content for your blog and posting it on social media. That's a lot of effort.
And when a person finally lands on your website, you have very limited control over their behavior. Sure, you can create a user-friendly experience and delight them with useful information. But what if they leave and never return?
Adding email marketing to your marketing mix will help you convert a portion of your traffic into loyal subscribers. Simply put, growing your subscriber list will give you another opportunity to connect with people who found you online.
With our help, you'll be able to grow your email list and develop trust with your subscribers. Because when people trust you, they want to work with you.
email marketing services include:
convertkit account setup
We use Convertkit for email marketing. It's simple and we like it best. We'll set up the account for you and show you how it works.
Lead magnet
To grow your email list, you need a "lead magnet". A lead magnet is a piece of valuable information that you can offer in exchange for people's email addresses (a guide, a checklist, etc.). You will provide the content you want to offer and we'll design it for you!
email list import & segmentation
If you already have an existing email list- great! We'll import it into your new Convertkit account, and segment your list with tags and audiences tp send targeted email campaigns.
copywriting
Next, we'll write your emails, compelling subject lines, and your calls to action!
We'll write taking your brand, tone, and values in mind so your emails will reflect your practice in the best way.
pricing for email marketing services
The price for your content marketing depends on your practice's immediate needs and priorities.
If you're busy running your practice and are looking to scale your business without the need to be involved in the content generation process, you may want to consider The Agency Plan option.
On the other hand, if you like a more hands-on approach you may benefit from The Ingoing Plan.
The set-up plan
$1,250
one time fee
What's included:
-
30 min. kick-off call.
-
Convertkit account setup.
($9/month paid by the client for
up to 300 subscribers) -
Existing email list import, tagging, and segmentation.
-
Lead Magnet guidance and design.
-
CTA + Convertkit integration.
-
Copywriting of the Welcome email sequence. (4-5 emails)
-
Copywriting of the "sales pitch" sequence. (3-4 emails)
-
30 min. final review call.
-
3 copy revisions.
the combo plan
$999 per month
3 months minimum
What's included:
-
30 min. kick-off call.
-
Convertkit account setup.
($9/month paid by the client for
up to 300 subscribers) -
Existing email list import, tagging, and segmentation.
-
Lead Magnet guidance and design.
-
CTA + Convertkit integration.
-
Copywriting of the Welcome email sequence. (4-5 emails)
-
Copywriting of the "sales pitch" sequence. (3-4 emails)
-
30 min. monthly review call.
-
4 monthly email blasts.
-
3 copy revisions.
best value
the email plan
$899 per month
month to month commitement
What's included:
-
30 min. kick-off call.
-
Email blast plan and schedule.
-
Email copywriting.
-
Unlimited copy revisions.
-
Weekly email blasts.
-
30 min. monthly review call.
What's NOT included:
x. Convertkit account setup.
x. Existing email list import, tagging,
and segmentation.
x. Lead Magnet.
x. Welcome email sequence.
add on
content marketing services
$1,299/month
Grow your email list with website traffic