Why Should Therapists Invest in Marketing Training?
Therapists are some of the most in-demand professionals today. As a matter of fact, a report on the current therapist outlook from CNBC states that since 2020 60% of surveyed therapists have seen a significant increase in demand.
For many therapists, this means that there are ripe opportunities for more business. However, this is only the case for therapists who are able to optimize marketing to pierce the competitive industry.
In general, individuals and businesses who are able to properly use marketing initiatives can see revenue increase by approximately 10%. Therefore, if you’re still debating whether or not to invest in marketing training for therapists, here are a few more reasons to convince you:
Helps Widen Your Reach
A question that needs to be answered is how to market yourself as a therapist. One of marketing’s prime benefits is its ability to widen one’s reach past their usual clientele. Case in point, many offices are prioritizing mental health in their benefits and their work culture. This comes as a result of increased demand for holistic health initiatives and the growth of diverse work setups.
As explained in Maryville University’s blog post on cross-cultural leadership, some of the largest challenges facing a diverse workforce include addressing prejudice, navigating motivational factors, and understanding diversity in the individual frame of reference. This is why the global market for cross-cultural training services has swelled to over $1.2 billion.
Therapists can play a key role in this since they’re experts in smoothing out interpersonal issues and encouraging healthy coping techniques. That said, this market can only be tapped by therapists who’ve trained in updated marketing strategies that are compelling and relevant for attracting new clients.
Empowers You In The Digital Age
The current therapy landscape is drastically different than what it was even a handful of years ago. Among the biggest changes has been widespread digitalization. To illustrate, a study on telepsychology on Frontiers reveals that nearly 98% of global therapists polled now rely on digital and online resources.
Although the adoption of digital procedures has streamlined and enhanced many aspects like seeing patients remotely and eradicating legacy systems, it also does bring about a new set of standards. As such, some therapists may find themselves challenged with transitioning their previous marketing efforts online. To eliminate expensive guesswork, investing in marketing training can help therapists to find their niche in the massive online sphere.
Apart from this, marketing training can also teach practicing therapists new initiatives. Some of these that we’ve previously discussed in our intro to Marketing 101 include updating logos, listing on Google, and creating websites since nearly 80% of people search for healthcare services online. This helps make therapists more secure in today’s increasingly tech-dependent age.
Enhances Your Long-Term Scalability
While most marketing return on investment (ROI) is measured by external factors, it’s also important to note how marketing training can similarly enhance internal procedures and circumstances. Namely, marketing training can help even modest therapist practices to position themselves for long-term scalability and sustainability.
Since today’s healthcare landscape is populated more by “consumers” than “patients”, therapists that are able to secure agile and timely strategies can more consistently keep up with demand and preference. Aside from this, training can also improve team morale for growing practices.
According to The Balance Career’s article on talent retention, offering employees training is one of the most effective ways to inspire loyalty and lower turnover rates. Inversely, teams who were not offered opportunities to learn and grow are more likely to move to different employers. On top of this, offering training improves productivity and engagement, both of which are crucial for therapists hoping to grow their practice.
Marketing is undeniably a crucial part of any healthcare practice, no matter what one’s specialty may be. Among therapists who are presently seeing some of the largest growth in the industry, employing marketing strategies created from proper training can be absolutely career-changing.
Post contributed by Michaela Raymond