How to prepare for building the strongest most effective website for your private practice.

The perception of social media marketing is that of practice really only understood and done well by experts. And while experts do tend...

I recently posted on Instagram about the importance of using conversational language when you are creating online content. It's important...

Marketing communication is meant to be engaging. It's very different in character from a research document writing, an email or even a...

Photo by Chad Madden on Unsplash Do you ever think about the ways your patients search for you? I know that our conversations here...

"Years ago my mother used to say to me, she'd say, 'In this world, Elwood, you must be' - she always called me Elwood - 'In this world,...