4 easy ways to share your knowledge and attract clients
Marketing training for therapists in private practice. How to share knowledge with digital marketing and traditional marketing tools.

Social Media Marketing for Therapists in Private Practice
The perception of social media marketing is that of practice really only understood and done well by experts. And while experts do tend...

How to Turn Your Prospects' Objections into the Most Useful Marketing Hack For Your Private Practice
If you are anything like most people who are trying to sell their services, you find answering the objections to working with you...

The Devastating Fate of the Unknown Work.
Being a great therapist is a job half done. Not promoting your private practice will cause a devasting disadvantage. Here is how to avoid it

The Only Question That Really Matters For Your Marketing
Thanks to the age we get to live in, we have an ample access to a digital content of any kind. And thanks to the Hoopla app provided by...

The one element that will make or break your messaging
We know that human connections are based on shared values. That's why big corporations started listing their brands' values on websites...

The Hero Of Your Story: Not You
This is not a movie review but stay with me till the end. During the Holidays I watched a new movie "Life itself" on Amazon Prime. In the...

Why undirected empathy is useless in your marketing message
Your marketing voice has empathy. You are trying to show that you know where your audience is coming from in your messaging. And you give...

Why Being Marketing Shy Is No Longer An Option
As of right now, there are over 10 million posts with a hashtag #selfcare on Instagram. This largely inclusive hashtag has posts on...

How to Avoid "Fake Authenticity" and Tell the Truth in Marketing.
Marketing communication is meant to be engaging. It's very different in character from a research document writing, an email or even a...