Marketing training for therapists in private practice. How to share knowledge with digital marketing and traditional marketing tools.

Often times we think that marketing demands an investment of resources that we don't really have. After all, we are not huge companies with marketing departments staffed with professionals who know everything about SEO, Advertising, PR, etc. We are not them, but we do have the resources we need to attract the clients that we want to work with. And we have those resources right now. Even if we have just opened the doors to our new practice and we have no budget. I recorded thi

Happy New Year! Every time I start working with new clients, I begin by trying to understand what their business goals are. Not because I am following a business plan template, but because I am trying to understand if their business goals are aligned with all their marketing efforts. Now, when it comes to setting marketing goals... Most people like to skip setting marketing goals altogether and dive straight into promoting themselves. But marketing goals are important because