Hi, I am Avivit Fisher, a marketing coach and the owner of REdD Strategy. I help therapists like yourself to reach the clients they are meant to help in a deliberate and efficient way. Please take a minute to watch my introduction video below in which I am explaining how I can help you grow your private practice and why I chose to work with therapists. Today, 1 in 5 adults in the US have experienced a mental health issue, but not all are being treated. There are various reaso

Marketing communication is meant to be engaging. It's very different in character from a research document writing, an email or even a book. Marketing is more personable. It has a unique challenge of representing a brand and connecting with the audience at the same time. So far, storytelling has been the most successful way of creating a meaningful connection with a brand's audience. Stories have a character and a point. The manner in which we tell them shows who we are, it r

"Marketing is the generous act of helping someone solve a problem. Their problem." Seth Godin I highlighted this quote in the latest book by Seth Godin "This is Marketing", because it sums up perfectly what marketing is and also isn't. If you are worried about marketing your business - your practice, because you feel like healing should not be commercialized or just promoted like a used car, this sentence can be an anchor to your understanding of what you should do. I am sure

Statistics Netherlands conducted a National Survey which revealed that young people between ages 12-25, who suffer from depression also suffer from health related ailments such as migraines, allergies, dizziness and back conditions. This finding is interesting, not only because it shows the connection between mental and physical health, but also because multiple people might be treating different symptoms, of possibly, the same problem. We know that certain diseases and healt

Photo by Chad Madden on Unsplash Do you ever think about the ways your patients search for you? I know that our conversations here typically focus on the things you can do to reach your clients. But do you actually know what your ideal client is looking for when they are looking for you? As it happens, looking for a therapist is not a low involvement process. In fact, the Beginner's guide to finding a therapist describes the process of finding the right therapist as a high co