Avivit Fisher
The secret to your marketing rhythm
Photo by rawpixel on Unsplash The owner of the gym I go to sends me (and his entire list) a weekly email. Sometimes I feel like he’s addressing it only to me. Maybe I am his ideal client :) In his last email he was talking about enjoying the momentum that one creates by going to the gym. Not focusing on the specific goal you have set for yourself, but rather staying in the rhythm that you have created. I have to admit that he’s right in many ways. I created a rhythm with my w
Avivit Fisher
Why mastering marketing might be a waste of time
Photo by Taras Shypka on Unsplash Both Robert Greene in his book "The Mastery" and Ryan Holiday in "Perennial Seller" write that if yo want to become a master of your craft, you have to spend at least 10,000 hours working on it. 10k hours is a lot of training. You probably know, since in your profession you need to not only acquire the education, but also gain practical experience to be certified and obtain your license. That’s a very time consuming process. In addition to th
