If you have tried Facebook ads and failed, you are among the 62 percent of business owners who’ve found paid ads to be ineffective. Many entrepreneurs, like yourself, come out dismayed from the paid advertising experience. There are many reasons for that; such as poor targeting, lack of call to action or unclear messaging. I would like to focus on the latter, because I find it the most common and easily remedied error in paid advertising. Marketing is more complicating than j

When you established your value proposition you figured out who will benefit from your services and how. It’s the first step and it is essential to understand it, but it doesn’t always translate well when you are trying to promote your services. When it comes to promotion of your services, you need to base your content on one foundational message that everything else is stemming from. It is the main thing that you want to be known for. So for example: if you are working with

In 2018, your website should be one of the most powerful marketing tools in your arsenal. According to the Pew Research Center report from 2013, 35 percent of adults in America have gone online to figure out their medical condition. 5 years later, those numbers have significantly increased which gave birth to the online therapy services. The good news from the marketing perspective is that people who are looking for a metal health provider are more motivated than other consum

You need a professional Social Media profile, period. But if you are still wondering why, I cam give you two main reasons: 1. Separating your personal page from you professional will prevent any possible ethical problems for your business. 2. You need it to for paid advertising and promotion of your content to reach the clients you want to help. While creating a professional profile is easy, you need to make sure that you include all details necessary for its optimization. Yo