Avivit Fisher
The case against "being clever" in marketing
"Years ago my mother used to say to me, she'd say, 'In this world, Elwood, you must be' - she always called me Elwood - 'In this world, Elwood, you must be oh so smart or oh so pleasant.' Well, for years I was smart. I recommend pleasant. You may quote me." Elwood P. Dowd, Harvey This is one of my favorite movie quotes of all time. I like it for it's simple wisdom that you can apply to life in general, but also to marketing in particular. Specifically, how you represent yours
