Admitting that you have weaknesses sucks. And listing all of them for an in-depth analysis is even more daunting. We have been encouraged to learn and leverage our strengths at work and in even in our personal lives. Playing to our strengths is definitely a viable strategy when it comes to building a business and developing a brand. That said, knowing your weaknesses can help you avoid misrepresentation, become more innovative and improve on what is lacking in your business.